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Business Planning in Private Practice

There are so many areas that are discussed in the Facebook group ‘CBT In Private Practice‘ but one of the most important documents you should have when setting up in the world of private practice is…Drum roll, please ……… A  Business Plan!

Where do you start when you want to build your own business plan? Traditionally they are not the most exciting of documents to pull together but they provide a really solid foundation for your business so they are a necessity for all successful, sustainable and profitable businesses.

Therefore I’m pleased to announce that Heather and I have created ‘The Business Plan Coaching Programme’, for you and can’t wait for you to be a part of it. We have developed a business plan just for therapist’s which is modern, applicable to private practice and one which will motivate you.

Who are we? Myself and Heather are both mental health nurses by background we both spent many years in the NHS in a number of roles and in management before setting up our own businesses and combined we have well over 10 years in business. Although we both have very different business models Heather has associates and does more workshops alongside seeing clients, I rent our rooms and sell online products alongside my client work.

The Facebook group ‘CBT in Private Practice’  was formed a few years ago now after we held a workshop helping people set up in private practice. At the workshop, it was really clear that therapist were feeling very alone in their business’s and had so much advice and support to offer each other so the group was formed and now we have over 1k members with therapists from all backgrounds finding their way in private practice.

We both have a real love for the business side of things and have done lots of business training and coaching ourselves and started coaching people in the group individually. We have then looked at how we can bring this to more people; this is how the ‘The Business Plan Coaching Programme’ was born.

 The next intake is starting on Monday the 1st of June so not long to go 

Us CBT therapist do like a process and formula or model don’t we! Using the format of CBT you will – Assess, formulate, plan and accelerate your business within our 5-week Business Coaching Programme.

I know you might want to stop reading here, you’re bored already and to be totally honest neither me or Heather did a business plan until about a few years ago when in one of our peer mentoring sessions we sat down together and worked through one. It then became very apparent therapist needed a business plan formula just for themselves and that got us thinking and developing our own! Once completed a business plan provides a clear direction for your business, gives clarity, you are more confident in what you are doing and it reduces risk and uncertainty.

The difference it made to our businesses was transformational. We should have done one from the very start it would have saved us time, energy and prevented some obvious mistakes we made. Most importantly it would have provided us with a clear direction of where we need to go how we were going to advertise ourselves, set appropriate fees and acquire referrals. A good business plan ensures you know exactly what you need to do. A business plan is a working living document it set our your objectives and the strategies you will put in place to meet them.

Having a business plan in place that is reviewed regularly will ensure that the running of your business does not consume your time or overwhelm you. When your business is running smoothly you can focus on the therapy you provide maintaining the delivery of high-quality CBT where people benefit from the results. Working in this way also maintains the reputation of CBT as a gold standard treatment securing your future and ensure that you are doing what you love and have trained hard to deliver.

It’s going to be a small group of people because we want it to be really valuable and provide lots of individualised support. We also hope that you get to know each other well so you can be each other’s cheerleaders and support well after the programme is over. The cost is £500 in full, a deposit of £100 is required to book your place and then the next payments are taken at week 1 and week 3.

There will be 4 workbook modules that we will go through covering every aspect of business planning using the framework of CBT: We will talk you through each step you need to build a successful, sustainable and profitable therapy practice. Learn from those who have been before you so you get to your goals quickly.

Week 1 – Assess

Together we will complete an assessment of where you are now and where you want to get to, identify your core values, goals and how to bring them to life in creating a business and life you love.

Week 2 – Formulate

From your assessment, we will then dive into the details. We’ll look at putting it all together and you will decide on the fundamentals of your business – the name –style and how it will run. You will know exactly what you need to have in place to get going. We’ll also look at the practicalities around all the policies, procedures and legalities you will need will be explored such as GDPR, contracts and agreements.

Week 3 – Reflect

Rest week! OR time to catch up on anything outstanding from the last two weeks. A live Q&A to keep you motivated.

Week 4 – Planning

Getting your therapy out there it’s marketing week – everything you need to know about marketing will be covered, will you have a niche or what the hell is one – don’t worry we have you covered.

Week 5 – Maintain

This week is maintenance week, we will review where we are and how to maintain progress even if things go wrong – for example, a recession or pandemic for instance. Your self-care needs will be looked at and strengths and weaknesses we will finish by putting together your company profile from all the work you have done so far.

Each week there will be a 1 ½ hour online workshop – watch live or in your own time.

You will have a workbook to complete every week which will become your comprehensive completed business plan. You will be part of a secret Facebook Group and be part of a small community who will keep you accountable and motivated. There will also be a weekly coaching Q&A’s session from Sarah and Heather.

I hope we have changed your mind on putting together a business plan and you now feel motivated to get started. It’s actually more aligned with good practice CBT than you think!

Our last word – Running your own business is one of the most rewarding things you can do, you are your own boss, you set your own rules and you can be as creative as you like but you will likely work harder than ever before, it doesn’t come easy, to connect with people that have gone before you ask all the questions that you can and set yourself up with a solid foundation a business plan that will do the hard work for you and enjoy.

If you are interested in joining the programme in June or if you would like to go on the waiting list for the next intake in September 2020, please let me know by sending me an email to

We are happy to answer any questions you have

We would love you to join us

Sarah and Heather x

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