Business Strategy in Private Practice: The Therapists Guide

Business strategy for therapists

Business strategy for therapists



Business Strategy For Therapists

So many therapists in private practice overlook the importance of business strategy because they are unsure or think it’s just for the corporate world; that’s a myth. While therapeutic skills remain the cornerstone of our profession, a clear and robust business strategy is the secret ingredient behind every successful therapist. Let’s explore why.

In private practice, you are not just delivering therapy; you are a business owner. Every successful business has a solid strategy in place, which means a clear mission, vision and direction. Balancing the dual roles of a service provider and a business owner is no easy feat. The clinical expertise that propels therapists to start their private practice is essential. Still, without a clear business strategy, even the most skilled professionals can find themselves lost in the sea of competition.

Why Does Business Strategy Matter in Therapy?

You might think, “I got into therapy to help people, not to become a business mogul.”. However,  the more successful your business is, the more people you help and the more impact you have.

  1. Clear Direction:  A strategy offers a roadmap, ensuring you’re always moving towards your goals.
  2. Consistency is Key: Ad hoc decisions can lead to inconsistencies in how you present and manage your practice. A strategy provides a consistent framework for decision-making.
  3. Financial Stability: A strategy helps you anticipate financial ebbs and flows, ensuring your practice remains sustainable and profitable.
  4. Standing Out: With many therapists offering similar services, a distinct business strategy helps differentiate your practice, attracting clients who are the right fit.

Did you know? A lack of Strategy can Cause…..

Low Growth Potential: According to a survey by Wells Fargo, only 22% of small businesses have a written business plan (a key component of a larger strategy). This lack correlates with lower growth potential among the respondents.

High Failure Rate: The U.S. Small Business Administration has found that half of all new establishments survive five years or more and about one-third survive ten years or more. While many factors contribute to business failure, lack of clear direction and strategy is a leading cause.

Missed Opportunity: A survey by KPMG found that 30% of executives believe their organisation is missing out on new revenue opportunities due to a lack of strategy.

Business Failure – 9% of startups fail due to running out of capital, often stemming from a lack of strategic financial planning.

Bridging the Knowledge Gap

Not every therapist has been introduced to business concepts. Many therapists often feel overwhelmed by even the basic business decisions due to misconceptions, believing that strategy is reserved only for large corporations.

Introducing: Business Strategy Basics for Therapists

Tailored for therapists, this workshop is designed to equip you with actionable insights to bolster your private practice’s business side. BOOK YOUR PLACE HERE

By attending, you’ll:

  • Understand the role of strategy in practice.
  • Identify your core motivations and how they drive your business choices.
  • Learn to develop a compelling mission statement.
  • Chart out a future direction for your practice with a clear vision.
  • Master the art of making decisions based on your mission and vision.

Success in private practice isn’t just about being a great therapist. It’s about merging that therapeutic acumen with strategic business thinking. Our workshop bridges these two worlds, ensuring therapists are equipped to survive and thrive in private practice.

Join me for this transformative experience, where you will build and get clarity on your roadmap to success as you learn about the world of business strategy with us.

Your thriving practice is just a strategy away!


Book your place – Business Strategy Basics for Therapists.

Do you have your Business Strategy in Place?

Are you ready to get organised and build a practice with purpose?

Is it time to increase the success of your private practice?


Day – Wednesday 25th October 2023

Time:  3.30 – 5 pm

Location:  Zoom –  A Zoom link will be sent a few days before the event – you will have the recording to watch for 30 days.

Book your place – Business Strategy Basics for Therapists.



Useful links

Business Plan for Therapists

Free Referral Companies List

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