I remember when I first heard about building a brand. At the time, it didn’t feel like something I needed to concern myself with. I thought branding was for big companies with big advertising campaigns. It wasn’t until I began fine-tuning my business that I realised how important it was. When I started learning about … Read More about Branding your Private Practice – What You Need to Know
Getting started in private practice is one of the scariest things I’ve ever done, but it’s also one of the most enjoyable and fulfilling. Since making the decision and taking the leap, I’ve never looked back. However, I did experience a lot of uncertainty at the beginning. Will I be able to build up a … Read More about Setting up in Private Practice
People who care for others with all the strength, wisdom, courage and compassion that takes can sometimes struggle to prioritise their own needs and direct compassion towards themselves. Our mind is the tool we use for the work we do, so it’s vital we get the balance right. In other words, self-care for therapists is … Read More about Self-Care for Therapists
Do you have a business plan for your private practice? Have you ever considered creating one? Many therapists start building their private practice without a clear plan in place let alone a business plan despite it being one of the main reasons why small businesses fail in their first year. What is a Business Plan? … Read More about Business Planning for Private Practice
‘Should I niche my private practice?’ is a common question in the closed Facebook group I run, CBT in Private Practice . When I left the NHS, I hadn’t even heard of niching down, but it’s become something I’m very passionate about. The dictionary definition of ‘niche’ is ‘denoting or relating to products, services, or … Read More about Should I Niche My Private Practice?